Kamal Haasan’s Vishwaroopam has been in the news for various reasons
and the latest is about his plan to have a DTH premiere .While the theatre owners are up and against the move, the actor
has come out with a clarification on the same.Kamal Haasan said the theatre owners will not be affected by any means.He said that he is
targeting the DTH users in Tamil Nadu who make about 3% and of which he
is expecting only 1.5 % of the users to pay and view the film.
According to Kamal, the people who might watch the film are normally
those who do not go to theatre either due to lack of time or interest
and hence this is a way by which at least some of them can be made to
watch the film. By this he expects that the producer will be benefitted
to a small extent. For watching the film on DTH, one has to pay Rs 1,000
and the film can neither be recorded nor be reproduced later.
Claiming that a majority of the Tamil cinema industry had backed his DTH
idea as novel, he said only a minor section was agitated against his
proposal and spreading unnecessary rumours.One show will be aired on DTH which cannot be recorded and neither will
it remain in the DTH system. For sure one can have the joy of watching the movie
at home but not the experience of viewing it in the theatre as the film boasted of latest sound technology.He said DTH penetration in Tamilnadu was only three per cent and enjoyed
by the affluent, and his idea would reach only half of this number and
the apprehensions amounted to 100 persons fearing one He said while
people have portraits of Lord Venkateshwara at home, this did not
however deter them from visiting the holy shrine near Tirupati.He indicated that initial fears against movies being telecast on TV
channels were proved wrong.He said that whenever there’s a move towards innovation, the hue and
cry by some section of the people is common and it cannot deter him. He
also pointed out that the same section of people do nothing much to
prevent piracy of films, which cause huge losses to the producer.
The
film, written, directed and acted by Kamal Haasan will be released by
Rajkamal films. Kamal also added that some Muslim organizations are
thinking that Vishwaroopam will hurt Muslim sentiments. But after seeing
the film Muslim friends will regret on their wrong judgement on
Vishwaroopam.The film's audio launch was held on Dec 7 at three cities and the album is heading for record sales.
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